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AKA MEDIA INC

Sales: Putting Real Meaning Behind Marketing Objectives

Impressions. Key performance indicators. Metrics. Call them what you want, but we can all agree that quantified reporting is necessary in demonstrating success and establishing client trust. The list of metrics is lengthy. From impressions and CPMs to page views and reach frequency, how meaningful are they when they stand alone? Without context, not very….

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AKA MEDIA INC

Avoiding Silos, Distrust and Dissension

The ability to work as one cross-functional team is fundamental for any business to achieve success. Allowing silos to form and exist generates distrust, malcontent and unrest between colleagues and often leads to creating a culture of “us” versus “them”. To avoid it a management team must be completely aligned and in sync with how…

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AKA MEDIA INC

Setting A Vision

Those who truly lead understand how to inspire people. We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong can motivate us to “JUST DO IT” or get us to “Think Different”. Rallying and motivating everyone across the agency is paramount…

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