Case Study

VIDEO-FIRST COMMUNICATION ACROSS THE ENTERPRISE

Ace Hardware needed video-first communication strategies, including internal and external live video content, corporate video content, and consumer video content for social media.

Our Approach

  • Working with senior marketing executives, AKA helped Ace communicate its annual marketing plans with 4,700 independent retail owners.
  • We continue to update, improve, and scale consumer social media video content.
  • AKA produces live streaming events for key internal product roll-outs as well as ongoing consumer education.

Our Proof

As a strategic video content partner, AKA collaborated with the Ace Hardware team to coordinate video content launches with the company’s annual retail calendar. Today, the relationship includes a steady assembly line of fresh social media video content as well as videos and live streams to support internal communications with Ace’s 4,700 independent retail owners. Our videos are coordinated with Ace’s production schedule and also populate Ace’s social media properties year round. Ace’s social media videos provide relevant tips, tools, and techniques for consumers trying to drill down their purchase decisions.

Brand

Communications

Corporate

Communications

Agency

Support

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