Case Study

USING VIDEO TO MOTIVATE EMPLOYEES

Baxter International needed to produce global webcasts to help align its global workforce of 60,000 people with its executive leadership’s initiatives.

Our Approach

  • Working with Baxter’s communications department and in-house video team, we provide strategic planning and technical support to stream live CEO presentations around the world.
  • To raise the quality of the quarterly town hall webcasts, AKA’s directors, camera operators, and sound engineers deliver impeccable streaming events.
  • Our first-in-class client services provides Baxter with turnkey video solutions for their live events.

Our Proof

Rallying and motivating everyone across the enterprise is paramount to an organization achieving common business goals and objectives. Whether you’re trying to build a sense of pride within your organization or establishing a “one company” message, setting a vision gives everyone on the team a common purpose. This vision provides a destination to where the organization is headed and how it will get there. AKA has consistently provided Baxter with the technical bridge it needs to align C-level, global initiatives with employees across the world.

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