Case Study

MEETING THE NEW CEO (AND A DOG NAMED MEATBALL)

Mondelēz International, Inc., needed to make a big splash by introducing its new CEO to Wall Street and its 120,000 global employees while maintaining total confidentiality.

Our Approach

  • Working in total confidentiality during the mandated quiet period for publicly-traded companies, AKA secured premium photo and video teams with top-executive experience.
  • Create a scenario introducing Dirk Van de Put in a professional but approachable manner.
  • Turn around final photo and video content assets in less than three days.

Our Proof

Mondelēz International, Inc., is a $26 billion world leader in biscuits, chocolate, gum, candy, and powdered beverages, with a global footprint in 165 countries. Corporate announcements of this magnitude can be dull, so AKA worked to create an emotional connection with the audience. Mr. Van de Put is an accomplished executive fluent in Dutch, English, French, Spanish, and Portuguese; but learning about his dog named “Meatball” helped appeal to both Wall Street and thousands of Mondelēz employees.

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