Blog
Virtual Live Streaming Events
The first half of 2020 required us to think creatively and shift all of our productions and activations to a remote / virtual environment. This shift is only going to continue in Q3 and Q4, and brands will need to continue to carry out their activations remotely. As you plan the remainder of your year,…
SMT 101: What To Do When Your Boss Asks You to Research Satellite Media Tours
This recording is a conversation between Andrew Krause and Pauli Cohen about the basic things you need to know about satellite media tours. You can read the transcript in its entirety below. I got a call last week from somebody looking for more information about a Satellite Media Tour. She didn’t exactly understand what an…
Sliding Through Scotland On A Skittles Bike
The Super Bowl is the epicenter of the sports, media and pop culture world. Enterprising brands struggle to cut through the thickest clutter of the year with wall-to-wall press coverage, stunts, advertising gimmicks and high-stakes Super Bowl commercials. This year, as the world descended on Houston, Texas for Super Bowl 51, AKA and Skittles collaborated…