Blog
Virtual Live Streaming Events
Every business has some type of communications challenge, and that’s especially true now. The shift to remote/virtual and hybrid communications, product launches, and other activations is continuing into 2021 for most organizations. AKA’s unique experience in this space has helped brands including Pizza Hut, Crate and Barrel, McDonald’s, Rubbermaid, and Coca-Cola connect with consumers and…
SMT 101: What To Do When Your Boss Asks You to Research Satellite Media Tours
This recording is a conversation between Andrew Krause and Pauli Cohen about the basic things you need to know about satellite media tours. You can read the transcript in its entirety below. I got a call last week from somebody looking for more information about a Satellite Media Tour. She didn’t exactly understand what an…
Sliding Through Scotland On A Skittles Bike
The Super Bowl is the epicenter of the sports, media and pop culture world. Enterprising brands struggle to cut through the thickest clutter of the year with wall-to-wall press coverage, stunts, advertising gimmicks and high-stakes Super Bowl commercials. This year, as the world descended on Houston, Texas for Super Bowl 51, AKA and Skittles collaborated…