AKA partnered with long-time client Turtle Wax, a world leader of interior and exterior auto detailing products, to produce a live, global, virtual event celebrating the 75th anniversary of the family-owned company.

Turtle Wax wanted to thank and reward its loyal fans, influencers, employees, and business partners while also preserving and honoring its legacy and announcing its new line of innovative products. Unfortunately, the global pandemic eliminated the possibility of a large gala worthy of these milestone events.

AKA produced a live, global, virtual event to unveil a commemorative product line, celebrate and honor the Healy family founders, and preview the road map for the next 75 years. The production aligned with an integrated media launch and digital/social media campaigns.

The hour-long live event included tribute videos, product demonstrations, and live Q&A with Turtle Wax experts across the globe creating an intimate yet festive event worthy of the iconic brand.

The AKA team listened to the brand’s 75th Anniversary vision, coordinated global timing for key presenters, curated historical footage and recorded interviews, then combined them with a live-stream video to create the “gala-feel”.

With more than 200 Turtle Wax global brand influencers celebrating and sharing the brand’s legacy and over 1000 key stakeholders tuning in, AKA found the silver lining for this Diamond Anniversary.