Software Enabled Business Continuity Communication
Catalytic, a SaaS digital process automation provider, connects people, data and systems through automated workflows. Catalytic and AKA have enjoyed a steady partnership, during which AKA has produced several videos for Catalytic’s internal communications and external marketing needs.
When Catalytic needed a new communications video to quickly communicate with customers during the current COVID-19 crisis, they turned to AKA, knowing the team would respond quickly and deliver immediately.
Catalytic needed to accelerate its communications during the current global COVID-19 pandemic. The most efficient way to do so was to produce a video that communicated to companies that Catalytic is now offering their business continuity plan automated workflow for free to customers and prospects.
THE AKA SOLUTION
AKA empowered Catalytic to take control of their narrative by producing, editing and crafting a “like-new” video using a combination of internally filmed interviews, b-roll assets and stock and graphic imagery that reflected their message while supporting the company’s brand guidelines.
AKA recognized the urgency of Catalytic’s video production needs for an informative, accurate, and concise visual communication.
Within a few working days, AKA collaborated with the Catalytic team to deliver a timely, relevant and on-brand video. The team leveraged pre-existing assets, including videos and graphic treatments, as well as new soundbites about the company’s business continuity plan automated workflow offering for its customers during COVID-19.
With Catalytic’s end goal in mind, AKA seamlessly and efficiently delivered a video that directly reflects their vision, despite current social distancing and logistical constraints.
Catalytic has used the video to communicate its free-trial software offering to companies in need of business continuity support during the current crisis and beyond.