MAKING IT RAIN EARNED IMPRESSIONS
The Built with Chocolate Milk campaign needed full-court, earned coverage of its new campaign.
- Locate and reserve an appropriate and convenient location for the production.
- Line up live earned interviews with Klay Thompson promoting chocolate milk as a recovery method.
- Capture earned impressions with traditional and digital media.
The Built with Chocolate Milk campaign had an all-star commercial featuring Golden State Warrior player Klay Thompson. They wanted to make a big splash, but the clock was running out leading up to the NBA All-Star Game. AKA quickly secured an authentic sports facility and coordinated 31 interviews to coincide with the release of the commercial, with placements across traditional and digital media including ESPN, Fox Sports Radio, and USAToday.com. AKA scored more than 131 million earned impressions, including a feature in Men’s Fitness online and print editions.