Case Study
MAKING GLOBAL CONNECTIONS LIVE FROM AUSTRALIA
Wilson Sporting Goods needed to time the launch of a new tennis racket with the recovery and comeback of all-time great Roger Federer.
Our Approach
- AKA secured earned coverage for Wilson Sporting Goods on a global scale by producing a live, global media tour, connecting traditional media outlets in the biggest international tennis markets (Japan, China, U.K., U.S., and Australia).
- Federer completed his comeback and won the 2017 Australian Open by beating his rival Rafael Nadal with his new Wilson racket.
- Wilson raised funds for Roger Federer’s foundation by auctioning off 18 limited-edition rackets commemorating his historic Australian Open victory.
Our Proof
Working with the Wilson team on short notice, AKA secured a convenient Melbourne location that enabled Roger Federer to participate in a global media tour to promote his new racket. Federer’s historic comeback was the story of the tournament, perfectly positioning Wilson for authentic earned exposure on a global scale.