Jimmy G & Klein Tools Score 91M Impressions
With 91.8M SMT impressions, including ESPN, Sirius XM, CBS Sports Radio, Yahoo Sports, NFL.com, and CNBC, it’s safe to say AKA “nailed” their partnership with Jimmy G and dad Tony Garoppolo, to promote Klein Tools’ Skills USA signing day.
Working with agency partners, AKA launched a virtual Satellite Media Tour (SMT) to generate media interest for Klein Tools’ sponsorship of Skills USA’s National Signing Day, a day when high school students declare their intent to accept skilled trade job offers, apprenticeships, or advanced technical training. AKA was challenged to coordinate schedules for Jimmy and Tony while managing remote locations from SF and Chicago, and timed with the NFL Draft.
The AKA Solution
AKA provided a seamless, turn-key solution that connected Tony from Chicago and Jimmy from San Francisco to produce a media tour across multiple outlets featuring live video, photo roll-ins, and lower third graphics.
With savvy advanced game-planning, AKA secured interviews for Jimmy and Tony with local and national broadcast, radio, and online outlets synchronized with NFL Draft news coverage.
During their interviews, the pair shared statistics about the trade workforce gap. As their banter continued, they discussed the success of SkillsUSA’s mission to empower more students to pursue trade careers, garnering interest in future signing days. The father-son duo ended their interviews with a little pre-season football buzz.
AKA exceeded client expectations by fetching 91.8M impressions over 37 airings with 30 total interviews. When the average AKA media tour yields 67M impressions, it’s obvious AKA has mastered the art of hybrid media tours. National radio coverage included three separate ESPN radio shows, Sirius XM, NFL Radio, and CBS Sports Radio, and national online outlets on Yahoo Sports, NFL.com, CNBC, and FanSided.