ARE YOU LEAVING INFLUENCE ON THE TABLE WHEN YOU WORK WITH INFLUENCERS?
Kellogg’s wanted our help positioning Nutri-Grain Bar as a nutritious, tasty and satiating breakfast bar option for kids on-the-go, using influencers exclusively known for their popularity on social.
- Partner with well-known YouTube #MomTruth Moms, Cat & Nat, as trusted third-party spokespeople.
- Position Cat & Nat as relatable moms who share personal stories about crazy morning mishaps with their kids, while communicating Nutri-Grain Bar’s everyday benefits and nutritional value.
- Secure earned interviews with parenting and lifestyle media across the country.
- Pair media tour with audio news release to air on lifestyle shows over a three-week timeframe nationwide.
Our agency partner needed help securing earned impressions, so they turned to the true media experts for support in helping online influencers transcend media and tell the Nutri-Grain Bar narrative.
AKA’s Social and Media Relations team booked online and social interviews with lifestyle and parenting media across the country, including: Mom Trends, Top Buzz, OK! Magazine and Us Weekly’s Facebook Live series.
The interviews, paired with the three-week audio news release run, resulted in a total of 22.6 million impressions for Nutri-Grain, during which Cat & Nat shared how Nutri-Grain Bars have helped make their mornings a little less stressful.