Case Study

A Fast Turn Around SMT For the Country’s Fast Food Leader

As a token of appreciation for the heroes of the COVID-19 pandemic, McDonald’s offered free Thank You Meals for a limited time to healthcare workers, police officers, firefighters and paramedics.


McDonald’s needed to connect a franchisee spokesperson with media outlets nationwide to share support for our healthcare workers, police officers, firefighters and paramedics on the frontlines during the COVID-19 pandemic. The turnaround time was a mere four days.


While the majority of America stayed home during shelter-in-place, McDonald’s remained open — and so did AKA. Despite social distancing, AKA produced a successful 4-hour Remote Satellite/Digital Media Tour to share the McDonald’s story. The AKA team hand-delivered our On-the-Go SMT Kit (from a safe distance, of course) to the McDonald’s spokesperson. This allowed her to participate in a full morning of media interviews via both Zoom and satellite, right from her living room.

Our Approach

AKA has never been limited by geography or location complexity, and this situation was no different. AKA provided our signature all-in strategic project management, production, post-production and intelligent media distribution in a completely virtual manner. Our team continues to successfully help brands share critical messaging with media outlets under the new rules including safe social distancing.

Our Proof

With a specific focus on hyper-local markets, AKA secured 26 placements on-air and online in markets across the country including Houston, Orlando, Baltimore, Portland and Washington, DC.

Our McDonald’s clients and agency partners were impressed with AKA’s seamless execution and strong media bookings, noting that the process was smooth and easy, especially considering this quick-turn project was out of the ordinary.







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