Blog
Virtual Live Streaming Events
Every business has some type of communications challenge, and that’s especially true now. The shift to remote/virtual and hybrid communications, product launches, and other activations is continuing into 2021 for most organizations. AKA’s unique experience in this space has helped brands including Pizza Hut, Crate and Barrel, McDonald’s, Rubbermaid, and Coca-Cola connect with consumers and…
Sliding Through Scotland On A Skittles Bike
The Super Bowl is the epicenter of the sports, media and pop culture world. Enterprising brands struggle to cut through the thickest clutter of the year with wall-to-wall press coverage, stunts, advertising gimmicks and high-stakes Super Bowl commercials. This year, as the world descended on Houston, Texas for Super Bowl 51, AKA and Skittles collaborated…
Loyalty To Consistency
2005 was a monumental year for entertainment technology. The new video sharing website, YouTube, was introduced to the world, and Microsoft set a new standard for video game technology unveiling the Xbox360. Facebook first rolled out to high schools across the nation, expanding beyond its original college exclusive social network. Apple was in the midst…
Want to Grow? Here’s Five Things You Need to Change
If you’re like me, you’ve forecasted growth for your small business. You’ve created spreadsheets that show revenue increasing year after year. Maybe you based your forecast on a gut feeling or last year’s sales. I did that too. After 17 profitable years and three consecutive appearances on the Inc. 5000, my business’s growth had slowed…
Five Ways to “Get” Lucky in Business
Luck is synonymous with success, prosperity and good fortune. This is why we associate being successful in business with being “lucky.” Saying someone is lucky because they are successful in business makes us feel better by comparison. As in, “I work really hard too, she’s just lucky!” The luckiest thing to happen to a small…
Super Bowl XLIX “THESE GO TO ELEVEN”
As we landed in Arizona for Super Bowl XLIX, the infamous line from This is Spinal Tap was all we could think about. “These go to eleven.” With over 100 million people simultaneously watching a single event, the Super Bowl is the stage where successful brands “take it to the next level” (or eleven) with ads, early…
Digitizing An All-American Icon
When a longtime client, friend and mentor asks for help with a pro-bono project, it’s nearly impossible to say no. This was the case when Bob Troyer, Public Relations Chairman for the All-American Soap Box Derby asked me to help promote, publicize, broadcast and digitize one of the longest-running sporting events in U.S. history. The…
Authentic Digital Video Since 1998
Mark Zuckerberg was 14 when we started AKA in 1998. It’s the same year two yahoos (Larry Page & Eric Schmidt) started a little company called Google. Everything has changed since AKA started providing “Satellite, Internet, and Video Solutions” 15 years ago. We could make this Anniversary post about the dramatic and rapid changes we’ve…
The Definition Of Loyalty
My mom is from the South Side of Chicago. My dad is from the North Side. I was born closer to Wrigley Field, so that makes me a Cubs fan. That’s how it works in Chicago. Of course being a Cubs fan is a rough life, but if you’re born into it like me, you…
The Biggest Sporting Event In America – DON’T MESS IT UP
It’s the biggest sporting event in America including a ridiculous horde of media. So many media in fact, they have a whole day called, “Media Day.” This blog comes to you from the NFL Super Bowl XLVI Media Center in glamorous downtown Indianapolis, Indiana. If you had news to share with the world, this would…
Don’t Attempt A Viral Video Unless…
Ready for the truth about branded viral video? You have to pay. Brand communicators are well versed in the virtues of earned, owned and paid content, but too many rush to produce video content with no paid distribution plan. So before production begins on your next “viral” video, make sure your budget includes paid promotion…
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