Blog
Virtual Live Streaming Events
Every business has some type of communications challenge, and that’s especially true now. The shift to remote/virtual and hybrid communications, product launches, and other activations is continuing into 2021 for most organizations. AKA’s unique experience in this space has helped brands including Pizza Hut, Crate and Barrel, McDonald’s, Rubbermaid, and Coca-Cola connect with consumers and…
Experiential Marketing Heavyweights Join AKA
Founder of Marketing Werks and Former Senior Vice President Combine Forces with Chicago-Based Strategic Communications Company CHICAGO – May 12, 2020 – Jason Vargas and Scott Moller have joined Chicago-based strategic communications company, AKA. As CMO, Vargas will continue to expand the company’s capabilities to solve marketing communications challenges for clients with brand awareness and…
SMT 101: What To Do When Your Boss Asks You to Research Satellite Media Tours
This recording is a conversation between Andrew Krause and Pauli Cohen about the basic things you need to know about satellite media tours. You can read the transcript in its entirety below. I got a call last week from somebody looking for more information about a Satellite Media Tour. She didn’t exactly understand what an…
Sales: Putting Real Meaning Behind Marketing Objectives
Impressions. Key performance indicators. Metrics. Call them what you want, but we can all agree that quantified reporting is necessary in demonstrating success and establishing client trust. The list of metrics is lengthy. From impressions and CPMs to page views and reach frequency, how meaningful are they when they stand alone? Without context, not very….
DTC Next Generation Marketplace
The slow erosion of physical retailing is a systemic problem facing many product manufacturers. For reference, 9,000 stores closed in 2017, and nearly 3,800 stores closed in 2018 according to Business Insider. Mind you; consumption isn’t going away. What is changing is the way today’s consumers purchase their goods/services, i.e., directly from brands (DTC: direct-to-consumer…
Avoiding Silos, Distrust and Dissension
The ability to work as one cross-functional team is fundamental for any business to achieve success. Allowing silos to form and exist generates distrust, malcontent and unrest between colleagues and often leads to creating a culture of “us” versus “them”. To avoid it a management team must be completely aligned and in sync with how…
Setting A Vision
Those who truly lead understand how to inspire people. We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong can motivate us to “JUST DO IT” or get us to “Think Different”. Rallying and motivating everyone across the agency is paramount…
Brands Have Become The Vehicles We Use To Experience Life
Similar to the honest behavior of my 7-year old twin daughters, people, i.e., consumers want to be in control of their lives. They want personalized service – this is how Google, Apple, Facebook and Amazon have redefined the manner in which businesses must now operate. Today, brands have become the vehicles we use to experience…
Putting Video Content to Work
Anyone who watches TV has seen an SMT, but many don’t realize it. As a 22-year old intern, I had never heard of a Satellite Media Tour, or SMT. I quickly learned that entertaining video content can be shared quickly and efficiently through an integrated SMT, which can reach national and even international audiences while…
Live Video Content. So Hot Right Now.
Your responses from our 2017 Survey of more than 1,500 Corporate, Non-Profit and Agency communicators suggest Live Streaming Events & Platforms including Facebook Live are in demand for 2017, second only to Video Content Strategy, Creative & Production. Source: AKA Customer Feedback Survey 2017 2016 will be remembered as the year brands discovered live video…
Storytelling & Technology @ Super Bowl LI
Last week, we shared how we managed to break through the Super Bowl clutter with Marshawn Lynch and Skittles. During this year’s game, companies utilized various strategies to truly connect with the vast audience in a memorable way. Here are some of our out-of-the-box favorites. #Smunday: Heinz Takes Alternative Super Bowl Route Instead of spending…
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