Head of Client Service + Media Strategy
What do you do?
- Manage key AKA relationships and account planning.
- Lead the Social and Media Relations Department, providing media strategy and counsel to our clients.
- Help clients tell their stories via branded video content campaigns. Every brand has something unique to share – it’s just a matter of crafting an authentic story that resonates with the right audience.
What do you think is the future of marketing?
We’ll continue to see brands plan their campaigns using consumer insights and holistically incorporating marketing, media, communications, digital, and experiential. Brands already gather data on their customers, but more and more will use it for insights beyond driving sales. They’ll learn about what defines their customers — their interests, values, and circles — and will continue to build their brand with the consumer in mind. We’ll see this come to life with culturally relevant storytelling and compelling creative via various touchpoints and experiences — on smartphones, streaming devices, desktops, and of course, in real life.
What makes AKA special?
We’ve got personality! And we’re dedicated… Ready to roll up our sleeves, dig in, and build it (whatever “it” happens to be at any given moment).